Do not need to be downloaded or installed — web apps function in-browser

Easy to maintain — they have a common codebase regardless of mobile platform

Quicker and easier to build than mobile apps

Do not require app store approval, so can be launched quickly


Will update themselves.
Updates to web apps don’t need to go through an app store meaning the user doesn’t have to manage updates manually. The newest version always loads when a user opens a web app.

Web apps, specifically, function like downloadable apps, but all from the comfort of your phone’s browser.